Traffic overlapping

If you are buying traffic from different sources, there is a high probability that different suppliers will sell you the same impression/click from the same user during the same session, often resulting that you end up paying multiple times for that same impression/click which in the aggregate, often ends up…continue reading →

The control of traffic quality scoring rules

The control of traffic quality scoring rules for adjusting White Diagnostic core with user requirements. The WD platform was updated the other day, besides the new algorithms for traffic quality analysis, we have added the ability to control the enabling and disabling (on/off) of specific scoring rules. This could be…continue reading →

How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →