Traffic overlapping

If you are buying traffic from different sources, there is a high probability that different suppliers will sell you the same impression/click from the same user during the same session, often resulting that you end up paying multiple times for that same impression/click which in the aggregate, often ends up…continue reading →

Overview section

Recently, our development team has released a new section called Overview. This section is in all White Diagnostic tools. Now you have the opportunity to analyze and see indicators response (red - critical, yellow - suspicious) not for each session/request, but for all traffic in general. All this can be…continue reading →

Importance of Click Fraud Detection & Prevention Software

If you run PPC campaigns for your business, which is a very effective online sales strategy for your products and services, you should be aware of click fraud. Click fraud is a common issue, which stops many businesses to explore online advertisement opportunities. However, to deal with these issues, various…continue reading →

How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →