Traffic overlapping

If you are buying traffic from different sources, there is a high probability that different suppliers will sell you the same impression/click from the same user during the same session, often resulting that you end up paying multiple times for that same impression/click which in the aggregate, often ends up…continue reading →

Importance of Click Fraud Detection & Prevention Software

If you run PPC campaigns for your business, which is a very effective online sales strategy for your products and services, you should be aware of click fraud. Click fraud is a common issue, which stops many businesses to explore online advertisement opportunities. However, to deal with these issues, various…continue reading →

How to Identify Click Fraud?

If you run a PPC campaign on search engines these days then you must protect yourself from invalid clicks (click fraud), otherwise invalid clicks can end up consuming up your entire advertising budget and you will never be able to reach to your targeted customer even after meeting your advertising…continue reading →

What is pay-per-click (PPC) click fraud?

Click fraud also know known as PPC сlick fraud is  the practice of artificially inflating traffic statistics for online advertisements. Fraudulent clicks are mechanically generated traffic that are not the result of genuine user clicks. The illegal clicks could either be performed by either clicking on an advertising link by…continue reading →