How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →

How to Identify Click Fraud?

If you run a PPC campaign on search engines these days then you must protect yourself from invalid clicks (click fraud), otherwise invalid clicks can end up consuming up your entire advertising budget and you will never be able to reach to your targeted customer even after meeting your advertising…continue reading →

What is pay-per-click (PPC) click fraud?

Click fraud also know known as PPC сlick fraud is  the practice of artificially inflating traffic statistics for online advertisements. Fraudulent clicks are mechanically generated traffic that are not the result of genuine user clicks. The illegal clicks could either be performed by either clicking on an advertising link by…continue reading →
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