Tracking tips

In order to avoid confusion with tracking, for example, zero tracks or for the loss of some tracks, we recommend using the following simple rules below: 1. Please use WD _wd_t tracking or utm_source Google tags. You can learn more about this in the special section of the WD user…continue reading →

Filters in the analytics

Although it is always recommended, not all of our customers use the detailed filters available to them to optimize bots, low quality traffic or other issues affecting their campaigns shown in the analytics. Filters/search are in the sections - Scoring details, Deep Analysis and Visitor Analysis. The fields you can…continue reading →

Traffic overlapping

If you are buying traffic from different sources, there is a high probability that different suppliers will sell you the same impression/click from the same user during the same session, often resulting that you end up paying multiple times for that same impression/click which in the aggregate, often ends up…continue reading →

Pictograms in White Diagnostic

We have decided to define what is meant by the small icons next to the domains and campaigns in WD tools. defines a public domain that was provided to you for free of charge by WhiteDiagnostic. Further details about the domain here. icon defines a domain that has an https…continue reading →

Overview section

Recently, our development team has released a new section called Overview. This section is in all White Diagnostic tools. Now you have the opportunity to analyze and see indicators response (red - critical, yellow - suspicious) not for each session/request, but for all traffic in general. All this can be…continue reading →

Importance of Click Fraud Detection & Prevention Software

If you run PPC campaigns for your business, which is a very effective online sales strategy for your products and services, you should be aware of click fraud. Click fraud is a common issue, which stops many businesses to explore online advertisement opportunities. However, to deal with these issues, various…continue reading →

How Do Ad Fraud Detection Tools work?

Ad fraud is acrucial issue that every marketer needs to understand. According to IAB, ad fraud costs our industry over $8 billion a year, and that is in the U.S. alone, an astonishing number and as budgets continue to flow over to digital, this amount is ever increasing -You can…continue reading →

How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →

How to Identify Click Fraud?

If you run a PPC campaign on search engines these days then you must protect yourself from invalid clicks (click fraud), otherwise invalid clicks can end up consuming up your entire advertising budget and you will never be able to reach to your targeted customer even after meeting your advertising…continue reading →
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