Overview section

Recently, our development team has released a new section called Overview.This section is in all White Diagnostic tools. Now you have the opportunity to analyze and see indicators response (red - critical, yellow - suspicious) not for each session/request, but for all traffic in general. All this can be seen…continue reading →

The control of traffic quality scoring rules

The control of traffic quality scoring rules for adjusting White Diagnostic core with user requirements. The WD platform was updated the other day, besides the new algorithms for traffic quality analysis, we have added the ability to control the enabling and disabling (on/off) of specific scoring rules. This could be…continue reading →

Importance of Click Fraud Detection & Prevention Software

If you run PPC campaigns for your business, which is a very effective online sales strategy for your products and services, you should be aware of click fraud. Click fraud is a common issue, which stops many businesses to explore online advertisement opportunities. However, to deal with these issues, various…continue reading →

How Do Ad Fraud Detection Tools work?

Ad fraud is acrucial issue that every marketer needs to understand. According to IAB, ad fraud costs our industry over $8 billion a year, and that is in the U.S. alone, an astonishing number and as budgets continue to flow over to digital, this amount is ever increasing -You can…continue reading →

How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →

How to Identify Click Fraud?

If you run a PPC campaign on search engines these days then you must protect yourself from invalid clicks (click fraud), otherwise invalid clicks can end up consuming up your entire advertising budget and you will never be able to reach to your targeted customer even after meeting your advertising…continue reading →

What is pay-per-click (PPC) click fraud?

Click fraud also know known as PPC сlick fraud is  the practice of artificially inflating traffic statistics for online advertisements. Fraudulent clicks are mechanically generated traffic that are not the result of genuine user clicks. The illegal clicks could either be performed by either clicking on an advertising link by…continue reading →