Traffic overlapping

If you are buying traffic from different sources, there is a high probability that different suppliers will sell you the same impression/click from the same user during the same session, often resulting that you end up paying multiple times for that same impression/click which in the aggregate, often ends up…continue reading →

Pictograms in White Diagnostic

We have decided to define what is meant by the small icons next to the domains and campaigns in WD tools. defines a public domain that was provided to you for free of charge by WhiteDiagnostic. Further details about the domain here. icon defines a domain that has an https…continue reading →

Overview section

Recently, our development team has released a new section called Overview. This section is in all White Diagnostic tools. Now you have the opportunity to analyze and see indicators response (red - critical, yellow - suspicious) not for each session/request, but for all traffic in general. All this can be…continue reading →

The control of traffic quality scoring rules

The control of traffic quality scoring rules for adjusting White Diagnostic core with user requirements. The WD platform was updated the other day, besides the new algorithms for traffic quality analysis, we have added the ability to control the enabling and disabling (on/off) of specific scoring rules. This could be…continue reading →

Importance of Click Fraud Detection & Prevention Software

If you run PPC campaigns for your business, which is a very effective online sales strategy for your products and services, you should be aware of click fraud. Click fraud is a common issue, which stops many businesses to explore online advertisement opportunities. However, to deal with these issues, various…continue reading →

How Do Ad Fraud Detection Tools work?

Ad fraud is acrucial issue that every marketer needs to understand. According to IAB, ad fraud costs our industry over $8 billion a year, and that is in the U.S. alone, an astonishing number and as budgets continue to flow over to digital, this amount is ever increasing -You can…continue reading →

How to help protect yourself from click fraud

One of the biggest hesitations for advertisers who want to explore paid search is click fraud.  It’s actually a very valid concern for many PPC practitioners but click fraud should not be the reason to avoid PPC altogether. As long as you employ proactive measures to protect yourself click fraud…continue reading →

How to Identify Click Fraud?

If you run a PPC campaign on search engines these days then you must protect yourself from invalid clicks (click fraud), otherwise invalid clicks can end up consuming up your entire advertising budget and you will never be able to reach to your targeted customer even after meeting your advertising…continue reading →
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